I design complex digital products from logic to interface
Product designer based in Tel Aviv. Recent work includes AI security, fintech and civic services, with a background in leading complex design projects.
מדריך כיס לשיחות
A one-week take-home for a voice AI security product. The brief covered setup and results; I also mapped running, interrupted, review and retest states.
Case study →↳ Reviewing a suspicious phrase
A savings product for individuals and groups, with shared progress, contribution tracking and role-based controls.
Case study →
An AI assistant that reads Israeli benefit letters, explains eligibility in plain language, cites official sources and escalates when needed.
Case study →
Dozens of projects where the deadline was a move-in date.
Branded workplaces for Lightricks, Wix, ZoomInfo, HP, AllCloud and Voyantis. Projects ran two to six months, from a single floor to a whole building, on budgets up to ₪1M+. I ran the design team and everything around it: clients, suppliers, schedule and budget.
At ZoomInfo the client had rejected every direction. I reset the brief before touching the design.
Projects →
MA thesis at Design Academy Eindhoven on digital identity and surveillance, built as an immersive VR installation. The question of what a system can infer about a person still runs through my AI security work.
Watch film →