Systems Thinking

Systems Thinking

Systems Thinking

Interaction Architecture

Interaction Architecture

Interaction Architecture

AI Workflows

AI Workflows

AI Workflows

Designing structured systems under complexity

Designing structured systems under complexity

I design product systems where structure matters more than surface.

Beyond Product Design

Space Design

Lightricks HQ

End-to-End Project Lead, Studio Hube

Led the full design process from concept to handoff, managing stakeholders, budget, vendor coordination, and production for Lightricks' workspace.

Process Leadership

Process Leadership

Process Leadership

Design lead

Design lead

Design lead

A-Z Delivery

A-Z Delivery

A-Z Delivery

Stakeholder Management

Stakeholder Management

Stakeholder Management

Research + VR

Object Role in Performance Society

Graduate Thesis (with distinction), Design Academy Eindhoven

A theoretical and experiential investigation into performativity, digital identity, and surveillance capitalism, realized as a VR environment.

Conceptual Research

Conceptual Research

Conceptual Research

VR Experience

VR Experience

VR Experience

Digital Culture

Digital Culture

Digital Culture

If the work made sense to you, let's talk.

Open to senior product design roles. Based in Tel Aviv.

If the work made sense to you, let's talk.

Open to senior product design roles. Based in Tel Aviv.

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This site is a design exploration.