I design complex digital products from logic to interface
Product designer based in Tel Aviv. Recent work includes AI security, fintech and civic services, with a background in leading complex design projects.
A one-week take-home for a voice AI security product. The brief covered setup and results; I also mapped running, interrupted, review and retest states.
Case study →
An incident investigation screen for B2B security teams, connecting the person, the evidence, the risk score and the available actions.
Case study →A savings product for individuals and groups, with shared progress, contribution tracking and role-based controls.
Case study →
An AI assistant that reads Israeli benefit letters, explains eligibility in plain language, cites official sources and escalates when needed.
Case study →A bilingual coaching site in Hebrew and English, structured around the questions visitors need answered before making contact.
Case study →Spatial branding
and design research
Four years leading interior branding projects for tech companies, including Lightricks, Wix and ZoomInfo, from concept to production handoff.
Projects →
MA thesis at Design Academy Eindhoven on digital identity and surveillance, developed through an immersive VR installation.
Watch film →