I design products that make sense to real people

Rebuilt a coach's business-card page into a bilingual site that walks executives to a decision, including who it's not for. One codebase, Hebrew and English, RTL to LTR without duplicating the system.

Human risk intelligence for B2B security teams. Designed dense data UI to surface signal in alert noise.

Shared financial goal platform. Designed the contribution and transparency model for groups saving together.

Civic rights AI assistant for Israeli bureaucracy. Designed escalation logic and trust patterns for institutional AI.

Led 7 years of interior branding for tech companies, including Lightricks HQ. End-to-end design ownership from concept to handoff.

Graduate thesis (with distinction) at Design Academy Eindhoven. Investigated digital identity and surveillance through immersive VR systems.