I design product systems where structure matters more than surface.
Systems Thinking
Interaction Architecture
AI Workflows
Product Design
Product Design
Pool
Shared Financial Goal Platform
Designed a mobile savings app for groups, translating a socially complex problem into a structured, transparent product system. The challenge was balancing individual control with shared accountability.
End-to-end UX from research to high-fidelity prototype
Defined system logic for contributions, goals, and transparency
Built a full design system — tokens, components, and documentation
Systems Thinking
Design System
Product Design
Product Design
Zchut-AI
AI Legal Assistant Concept
Designed a state-driven AI assistant that simplifies Israeli bureaucratic processes for everyday users. The core challenge was making institutional complexity feel approachable, without losing trust or accuracy.
Research built on extreme personas and accessibility needs
Designed escalation logic and institutional trust patterns
Independent project — concept, flows, and UI fully self-directed
Systems Thinking
Design System
Product Design
AI Systems
Accessibility
Interaction Architecture
Beyond Product Design
Space Design
Lightricks HQ
End-to-End Project Lead, Studio Hube
Led the full design process from concept to handoff, managing stakeholders, budget, vendor coordination, and production for Lightricks' workspace.
Process Leadership
Design lead
A-Z Delivery
Stakeholder Management
Research + VR
Object Role in Performance Society
Graduate Thesis (with distinction), Design Academy Eindhoven
A theoretical and experiential investigation into performativity, digital identity, and surveillance capitalism, realized as a VR environment.
Conceptual Research
VR Experience
Digital Culture
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This site is a design exploration.