About
About

Designer who thinks in systems, leads with clarity.

Designer who thinks in systems, leads with clarity.

I'm Guy Bar-Sinai, a product designer and project manager based in Tel Aviv. My path runs through 7+ years leading design and project processes at Studio Hube, a Google UX Design Certificate, and an ongoing practice of building product concepts as if they were shipping products.

Product designer with 7+ years leading design processes. I build concepts that work like real products, because that's the only way I know how.

BACKGROUND
BACKGROUND

I started in project management and interior branding at Studio Hube, where I led complex design processes for corporate clients: coordinating teams, managing timelines, and making design decisions that had to hold up under real constraints.

I started in project management and interior branding at Studio Hube, where I led complex design processes for corporate clients: coordinating teams, managing timelines, and making design decisions that had to hold up under real constraints.

That grounding in process and ownership pushed me toward product design. I completed the Google UX Design Professional Certificate and built two full case studies: a fintech savings app (Pool) and a civic-tech AI platform (Zchut-AI), treating each as a real product problem, not a course exercise.

That grounding pushed me into product design, I've since built two full case studies treating each as a real product problem.

II'm ready for product design and design leadership roles at tech companies. I bring cross-functional coordination, systems thinking, and the ability to move from ambiguous problem to shipped design.

I'm ready for product design and roles at tech companies. I bring cross-functional coordination, systems thinking, and the ability to move from ambiguous problem to shipped design.

I'm ready for senior product design and design leadership roles at tech companies. I bring cross-functional coordination, systems thinking, and the ability to move from ambiguous problem to shipped design.

2017 - 2025
Studio Hube
Brand Manager and Design Lead, Interior branding for corporate offices. End-to-end ownership of design processes, client relationships, and cross-team coordination.
2017 - 2025
Studio Hube
Brand Manager and Design Lead, Interior branding for corporate offices. End-to-end ownership of design processes, client relationships, and cross-team coordination.
WHAT I BRING
WHAT I BRING

Design that ships. Process that scales.

Design that ships. Process that scales.

End-to-end product design

End-to-end product design

From problem framing and user research through information architecture, interaction design, and high-fidelity UI. I don't hand off at the wireframe stage.

From problem framing and user research through information architecture, interaction design, and high-fidelity UI. I don't hand off at the wireframe stage.

End-to-end product design

From problem framing and user research through information architecture, interaction design, and high-fidelity UI. I don't hand off at the wireframe stage.

Design systems thinking

Design systems thinking

I build with tokens, components, and shared logic. Pool, Zchut-AI, and Signal each ship with their own brand token system, structured the same way. I reference Material 3, Polaris, and Apple HIG

I build with tokens, components, and shared logic. Pool, Zchut-AI, and Signal each ship with their own brand token system, structured the same way. I reference Material 3, Polaris, and Apple HIG.

Design systems thinking

I build with tokens, components, and shared logic. Pool, Zchut-AI, and Signal each ship with their own brand token system, structured the same way. I reference Material 3, Polaris, and Apple HIG

Project ownership and coordination

Project ownership and coordination

7+ years managing multi-stakeholder projects with real delivery pressure. I understand how design decisions ripple into timelines, costs, and team dynamics.

7+ years managing multi-stakeholder projects with real delivery pressure. I understand how design decisions ripple into timelines, costs, and team dynamics.

Project ownership and coordination

7+ years managing multi-stakeholder projects with real delivery pressure. I understand how design decisions ripple into timelines, costs, and team dynamics.

AI-integrated design workflow

AI-integrated design workflow

I actively use Figma AI, Framer AI, and other tools to accelerate design work, not as shortcuts, but as part of a deliberate process.

I actively use Figma AI, Framer AI, and other tools to accelerate design work, not as shortcuts, but as part of a deliberate process.

AI-integrated design workflow

I actively use Figma AI, Framer AI, and other tools to accelerate design work, not as shortcuts, but as part of a deliberate process.

BEYOND WORK
BEYOND WORK

Outside of design I spend time cooking, baking, doing ceramics and 3D printing, illustration, and caring for plants. I travel with my partner and pay close attention to local art and architecture. These aren't unrelated. Noticing materials, proportion, and detail is the same muscle.

Outside of design I spend time cooking, baking, doing ceramics and 3D printing, illustration, and caring for plants. I travel with my partner and pay close attention to local art and architecture. These aren't unrelated. Noticing materials, proportion, and detail is the same muscle.

Cooking + Baking

Cooking + Baking

Cooking + Baking

Ceramics

Ceramics

Ceramics

3D Printing

3D Printing

3D Printing

Illustration

Illustration

Illustration

Travel

Travel

Travel

Plants

Plants

Plants

If the work made sense to you,

let's talk.

If the work made sense to you,

let's talk.

© 2026 Guy Bar-Sinai