Case Study
Case Study
Case Study

Zchut-AI | AI-Powered Civic Rights Platform

Zchut-AI | AI-Powered Civic Rights Platform

Designed a state-driven AI assistant that helps Israeli citizens discover and manage their social rights, with a focus on accessibility, transparency, and trust.

Designed a state-driven AI assistant that helps Israeli citizens discover and manage their social rights, with a focus on accessibility, transparency, and trust.

זוהה: מכתב מביטוח לאומי
3 שדות חולצו אוטומטית
רמת ביטחון
גבוהה · 94%
שאל את העוזר
14:30
פלאשחזור
מחפש מסמך...
כוון את המצלמה אל המכתב
המוסד לביטוח לאומי
סניף ירושלים · 12.05.2026
לכבוד: יצחק לוי
הנדון: זכאותך למענק חימום שנתי
סכום המענק: 608 ₪
בכבוד רב,
המוסד לביטוח לאומי
נמען
סכום: 608 ₪
סוג מענק
המסמך ייסרק וינותח אוטומטית
צלם
העלה מהגלריה
חזור
תוצאות סריקה
מענק חימום שנתי
608 ₪
המענק משולם באופן אוטומטי ישירות לחשבון הבנק שלך. אין צורך להגיש בקשה.
מה זוהה במסמך
נמען: יצחק לוי
סוג מענק: חימום שנתי
סכום: 608 ₪
שאל אותי כדי לדעת יותר
שאל את העוזר
בדיקת סטטוס העברה
המידע מבוסס על מקורות רשמיים. מומלץ לאמת לפני פעולה.
זוהה: מכתב מביטוח לאומי
3 שדות חולצו אוטומטית
רמת ביטחון
גבוהה · 94%
שאל את העוזר
14:30
פלאשחזור
מחפש מסמך...
כוון את המצלמה אל המכתב
המוסד לביטוח לאומי
סניף ירושלים · 12.05.2026
לכבוד: יצחק לוי
הנדון: זכאותך למענק חימום שנתי
סכום המענק: 608 ₪
בכבוד רב,
המוסד לביטוח לאומי
נמען
סכום: 608 ₪
סוג מענק
המסמך ייסרק וינותח אוטומטית
צלם
העלה מהגלריה
חזור
תוצאות סריקה
מענק חימום שנתי
608 ₪
המענק משולם באופן אוטומטי ישירות לחשבון הבנק שלך. אין צורך להגיש בקשה.
מה זוהה במסמך
נמען: יצחק לוי
סוג מענק: חימום שנתי
סכום: 608 ₪
שאל אותי כדי לדעת יותר
שאל את העוזר
בדיקת סטטוס העברה
המידע מבוסס על מקורות רשמיים. מומלץ לאמת לפני פעולה.
זוהה: מכתב מביטוח לאומי
3 שדות חולצו אוטומטית
רמת ביטחון
גבוהה · 94%
שאל את העוזר
14:30
פלאשחזור
מחפש מסמך...
כוון את המצלמה אל המכתב
המוסד לביטוח לאומי
סניף ירושלים · 12.05.2026
לכבוד: יצחק לוי
הנדון: זכאותך למענק חימום שנתי
סכום המענק: 608 ₪
בכבוד רב,
המוסד לביטוח לאומי
נמען
סכום: 608 ₪
סוג מענק
המסמך ייסרק וינותח אוטומטית
צלם
העלה מהגלריה
חזור
תוצאות סריקה
מענק חימום שנתי
608 ₪
המענק משולם באופן אוטומטי ישירות לחשבון הבנק שלך. אין צורך להגיש בקשה.
מה זוהה במסמך
נמען: יצחק לוי
סוג מענק: חימום שנתי
סכום: 608 ₪
שאל אותי כדי לדעת יותר
שאל את העוזר
בדיקת סטטוס העברה
המידע מבוסס על מקורות רשמיים. מומלץ לאמת לפני פעולה.
ROLE
Product Design & System Architecture (Independent Project)
ROLE
Product Design & System Architecture (Independent Project)
Deliverables
Mobile app · Web dashboard · AI interaction system
Deliverables
Mobile app · Web dashboard · AI interaction system
Focus
AI transparency · Accessibility · Institutional trust
Focus
AI transparency · Accessibility · Institutional trust

Bureaucracy wasn't designed for everyone

Bureaucracy wasn't designed for everyone

Israel's government services are fragmented, jargon-heavy, and increasingly digital-first. For two large population groups - seniors and new immigrants - this isn't inconvenient. It's exclusionary.

Isaac, 72 — Retired engineer, Tel Aviv
"I just want to know what I'm entitled to without feeling like I need a law degree to use an app."

Spends hours searching for health benefits he may already qualify for

Complex navigation and bureaucratic language trigger cognitive overload

Elena, 29 — Structural engineer, new immigrant, Haifa
"I can build a bridge, but I can't decipher this one-page letter from the tax office."

Fears missing critical deadlines due to language barriers

Has no reliable tool for interpreting official Hebrew documents in real time

Research Insight

Our initial assumption: users need more information. What we found: they need interpretation and confidence to act. The information exists on platforms like Kol Zchut. The barrier is linguistic complexity and the anxiety of acting on something you don't fully understand.

Research Insight

Our initial assumption: users need more information. What we found: they need interpretation and confidence to act. The information exists on platforms like Kol Zchut. The barrier is linguistic complexity and the anxiety of acting on something you don't fully understand.

Research Insight

Our initial assumption: users need more information. What we found: they need interpretation and confidence to act. The information exists on platforms like Kol Zchut. The barrier is linguistic complexity and the anxiety of acting on something you don't fully understand.

One platform. Two interaction models.

One platform. Two interaction models.

Different tasks require different levels of AI involvement. The system separates deterministic processes from open-ended interpretation and routes each to the appropriate interaction model.

Guided Flow

Structured, step-by-step

Used for: eligibility checks, document submission, deadline tracking

Deterministic, clear inputs, clear outputs

Isaac: "Am I eligible for home-care benefit?" → structured checklist

Conversational AI

Natural language input

Used for: rights inquiry, document interpretation, escalation

Interpretive, ambiguous inputs, confidence-tiered outputs

Elena: scans tax letter → AI summarizes, flags urgency

Both models feed into the same underlying rights database. The interaction layer adapts; the data layer doesn't change.

Both models feed into the same underlying rights database. The interaction layer adapts; the data layer doesn't change.

Guided Flow

BEST FOR

Eligibility checks, document submission, deadline tracking

INPUT

Structured, step-by-step. Deterministic - clear inputs, clear outputs.

EXAMPLE

Isaac: "Am I eligible for home-care benefit?" → structured checklist

Conversational AI

BEST FOR

Rights inquiry, document interpretation, escalation

INPUT

Natural language. Interpretive, ambiguous inputs, confidence-tiered outputs.

EXAMPLE

Elena: scans tax letter → AI summarizes, flags urgency

The AI knows what it doesn't know

The AI knows what it doesn't know

In a civic context, an AI that presents uncertain information with false confidence causes real harm - missed deadlines, wrong claims, financial loss. The system uses a three-state confidence model to make uncertainty visible before the user acts.

state
When it triggers
What the user sees
What the system does

Confident

Query is in-scope, high confidence score

Full answer + source tag

Logs interaction

Partial

Low confidence or edge-of-scope

Answer + "Verify with an advisor" warning

Flags for review queue

Escalate

Out-of-scope or critical legal domain

This requires professional review - no AI answer shown

Routes to advisor with full context

Confident

WHEN IT TRIGGERS

Query is in-scope, high confidence score

WHAT THE USER SEES

Full answer + source tag

WHAT THE SYSTEM DOES

Logs interaction

Partial

WHEN IT TRIGGERS

Low confidence or edge-of-scope

WHAT THE USER SEES

Answer + "Verify with an advisor" warning

WHAT THE SYSTEM DOES

Flags for review queue

Escalate

WHEN IT TRIGGERS

Out-of-scope or critical legal domain

WHAT THE USER SEES

This requires professional review - no AI answer shown

WHAT THE SYSTEM DOES

Routes to advisor with full context

Concept Proof

Partial response detected. User sees inline caution state. Advisor queue entry created with full query context.

Escalation is a designed transition, not a fallback. The user sees the boundary before they hit it.

Concept Proof

Partial response detected. User sees inline caution state. Advisor queue entry created with full query context.

Escalation is a designed transition, not a fallback. The user sees the boundary before they hit it.

Concept Proof

Partial response detected. User sees inline caution state. Advisor queue entry created with full query context.

Escalation is a designed transition, not a fallback. The user sees the boundary before they hit it.

Design Decisions & Trade-offs

Design Decisions & Trade-offs

Decision

Guided flow vs. open conversation

Structured flows reduce cognitive load for deterministic tasks. Conversational AI handles ambiguity. Separating the two prevents the system from feeling unpredictable.

Decision

Guided flow vs. open conversation

Structured flows reduce cognitive load for deterministic tasks. Conversational AI handles ambiguity. Separating the two prevents the system from feeling unpredictable.

Decision

Guided flow vs. open conversation

Structured flows reduce cognitive load for deterministic tasks. Conversational AI handles ambiguity. Separating the two prevents the system from feeling unpredictable.

Trade-off

Transparency vs. simplicity

Showing confidence states adds cognitive overhead. But hiding uncertainty in a civic context causes more harm than complexity. We chose to show the seams.

Trade-off

Transparency vs. simplicity

Showing confidence states adds cognitive overhead. But hiding uncertainty in a civic context causes more harm than complexity. We chose to show the seams.

Trade-off

Transparency vs. simplicity

Showing confidence states adds cognitive overhead. But hiding uncertainty in a civic context causes more harm than complexity. We chose to show the seams.

Trade-off

Escalation as a feature, not a fallback

Routing to a human advisor could feel like failure. We reframed it as a designed transition: the user sees the boundary before they hit it.

CONCEPT PROOF

Portion response detected. User sees inline coupon state. Advisor queue entry created with full context.

Trade-off

Escalation as a feature, not a fallback

Routing to a human advisor could feel like failure. We reframed it as a designed transition: the user sees the boundary before they hit it.

CONCEPT PROOF

Portion response detected. User sees inline coupon state. Advisor queue entry created with full context.

Trade-off

Escalation as a feature, not a fallback

Routing to a human advisor could feel like failure. We reframed it as a designed transition: the user sees the boundary before they hit it.

CONCEPT PROOF

Portion response detected. User sees inline coupon state. Advisor queue entry created with full context.

AI Data Flow & Extraction

AI Data Flow & Extraction

To minimize cognitive load, the system acts as a "translator" between human natural language and complex bureaucratic requirements. Instead of forcing users to navigate through tedious forms, an LLM engine processes unstructured input- such as voice recordings or free text- extracts relevant entities (dates, names, statuses), and maps them directly into structured form fields. This architecture preserves the simplicity of a conversation while delivering the precision of a structured legal document.

Unstructured Input

Voice recordings or free text input from the user.

LLM Processing

NLP identifies intent and extracts key data entities.

Structured Output

Data is automatically injected into standard form fields.

Key Screens

Key Screens

Each screen resolves a specific tension between accessibility and trust.

Home Dashboard (Mobile)

Home Dashboard (Mobile)

Global Search

Global Search

Proactive Alerts

Proactive Alerts

Quick Access

Quick Access

What This Argues: A senior user can understand their rights status, pending actions, and new entitlements at a glance without navigating menus.

Personalized rights summary surfaces proactively based on user profile, not search

Status indicators distinguish between 'available now,' 'pending,' and 'requires action' without legal jargon

Voice Assistant (Mobile)

Barrier-Free Input

Barrier-Free Input

Natural Language

Natural Language

Zero Literacy Friction

Zero Literacy Friction

What This Argues: Voice input isn't a feature. It's an accessibility requirement for users who find typing in bureaucratic contexts intimidating.

Waveform UI provides real-time feedback that the system is listening and processing

Input is transcribed and confirmed before the AI responds, reducing anxiety about being misheard

Document Scanner / AI Chat (Mobile)

Capture in Context

Capture in Context

On-Device Action

On-Device Action

From Paper to Insight

From Paper to Insight

What This Argues: A new immigrant can resolve white-envelope anxiety in under 60 seconds.

OCR scan feeds directly into AI interpretation — no manual re-typing

AI response includes urgency classification: 'routine update' vs. 'deadline detected'

AI Chat with Escalation (Desktop)

Guided Exploration

Guided Exploration

Conversational Depth

Conversational Depth

No Legal Jargon

No Legal Jargon

What This Argues: When the AI reaches the edge of its competence, the handoff to a human is visible, designed, and context-preserving.

Escalation trigger is shown inline. The user understands why before they're redirected.

Advisor receives full conversation context. The user does not need to re-explain.

Benefits Dashboard with Deadlines (Desktop)

Full Picture View

Full Picture View

Status at a Glance

Status at a Glance

Actionable Overview

Actionable Overview

What This Argues: The system's value isn't just answering questions. It's proactively surfacing entitlements users don't know to ask about.

Deadline tracking is visible and calendar-integrated, removing the fear of missing a critical date.

Progress indicators show where each benefit claim stands in the submission process

Outcome

Zchut-AI demonstrates that designing for extreme users - those most excluded by existing systems - produces a better product for everyone. The dual interaction model, confidence-tiered AI, and escalation system aren't accessibility features bolted on. They're the core architecture.

The project also argues a broader design thesis: AI in high-stakes civic contexts requires a trust layer, not just a response layer.

What real users taught me

Four moderated usability sessions, June 2026. I tested an interactive prototype with four participants: two Israeli-born seniors (Simcha, 76, former chemical engineer; Tami, 72, former kindergarten teacher) and two immigrants from Russia (Yevgeny, 58, musician, who has a mobility disability; Genia, 54, musician, whose husband is disabled). Sessions used a Wizard-of-Oz setup with canned AI responses, so the tests measured comprehension and trust - not AI accuracy.

01
4 of 4 participants

The confidence indicator backfired

Every participant read the "!" as a warning - but the sub-text said no action was needed. The contradiction undercut the one mechanism the product is built on.

quote

"What does this '!' want from me? If there's nothing to submit, why is it there?" - Tami

before
after
WHAT CHANGED

Reserve "!" for states requiring action. Use a neutral info icon for informational states.

before
after
02
2 of 2 immigrants

The invisible user - disability had no category

Both immigrant participants looked for a disability option, didn't find it, and picked a workaround. The two Israeli-born participants never noticed - the gap was invisible to anyone who didn't need it.

quote

"Ask me if I have a disability - that's the most important thing to me." - Yevgeny

WHAT CHANGED

Add disability as a first-class onboarding category, at the same level as immigration status.

03
4 of 4 participants

Users treated the AI as a starting point, not a verdict

No participant accepted the app as final authority. All four planned to verify with the National Insurance Institute. Specific numbers built more trust than general statements.

quote

"608 isn't a round number someone made up. It looks real." - Tami

before
after
WHAT CHANGED

Frame the AI as the starting point - link to the official source as part of the core design, not a footnote.

Two smaller issues worth noting

Keyword and category search did not match users' mental models. Most participants reached their answer only through the voice tool - which not everyone discovered without prompting. Separately, the "who is eligible" list did not make clear whether all conditions or just one are required. Both issues are addressable; neither rose to the level of a structural finding.

What this confirms

01

Designing for the edges produces better defaults

The disability-category gap was invisible to participants who did not need it. The "!" finding came from all four people independently. Testing with the most-excluded users surfaced problems no persona document would have predicted.

02

AI in high-stakes contexts needs a trust layer, not just a response layer

Getting the signal wrong does not just confuse users. It erodes the one thing the product is trying to build. A visible, well-calibrated trust layer is not a nice-to-have - it is the mechanism.

Honest caveat

Methodology note

This was a small qualitative study - 4 participants, not statistically representative. The prototype used a Wizard-of-Oz setup with canned responses, which means findings reflect comprehension and trust, not AI accuracy. I distinguished genuine design problems from prototype-wiring artifacts before drawing conclusions.

If the work made sense to you,

let's talk.

© 2026 Guy Bar-Sinai